Published: 2010.03.05 

Here's a helpful site you should bookmark immediately. UCLA Communications & Public Outreach has launched a UCLA branded URL shortener at http://ucla.in. The service allows users to shorten a long URL, share it and then track the resulting usage, while keeping the UCLA name as part of the URL.

For example, ucla.in converts this long link:

http://map.ais.ucla.edu/portal/site/UCLA/menuitem.b67ecc2ab4bd59c1ae13e110f8 48344a/?vgnextoid=38b9f9c37ed01210VgnVCM100000e1d76180RCRD

into this short link:

http://ucla.in/92d9Sz

Unlike traditional URL shorteners, which can create URLs to any site, ucla.in only shortens UCLA web page links (containing ucla.edu). As this service grows, it can also act as a trusted URL to UCLA web pages for users.

For more information, please go to http://ucla.in/9Hqfv7 or contact Mike Takahashi at mtakahashi@support.ucla.edu.