Published: 2010.03.05 

Here's a helpful site you should bookmark immediately. UCLA Communications & Public Outreach has launched a UCLA branded URL shortener at The service allows users to shorten a long URL, share it and then track the resulting usage, while keeping the UCLA name as part of the URL.

For example, converts this long link: 48344a/?vgnextoid=38b9f9c37ed01210VgnVCM100000e1d76180RCRD

into this short link:

Unlike traditional URL shorteners, which can create URLs to any site, only shortens UCLA web page links (containing As this service grows, it can also act as a trusted URL to UCLA web pages for users.

For more information, please go to or contact Mike Takahashi at